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Who Are We Helping?
Who Are We Helping?
[Give your customer a name and short description. Who are they? Where do they live? What is their situation?]
Nanang Josephine, our representative customer persona, is a 70-year-old Baguio resident with skills and experience she can still offer, such as cooking, baking, sewing, or tutoring. Beyond income, she also wants purpose and connection.
Their Goals
Their Goals
[What are they trying to achieve in their life?]
Senior citizens like Nanang Josephine wants not only income but purpose, hope and connections.
Their Needs
Their Needs
[What do they need that is difficult to achieve today?]
Existing retirement rules create gaps such as the senior not being able to be employed or being disregarded because of their age.
What They Do Today
What They Do Today
[Without AgeForward, what does this person currently do when they want to earn, stay active, or use their skills?]
Seniors rely on their pension, life savings, or allowances from their children.
Where It Falls Short
Where It Falls Short
[What is difficult, inconvenient, unavailable, or ineffective about those options?]
Being a senior does not mean that they need to adjust to a frugal lifestyle. Costs of living increases over time, but opportunities for seniors to earn stops.
The Consequence
The Consequence
[What happens if this problem continues? Think about income, participation, connection, or sense of purpose.]
Seniors are burdened with rising expenses; they think about their next maintenance medicine or food. They lose hope, get stressed, and live a lonely life.
So, What's Missing?
So, What's Missing?
[Based on everything above, describe the GAP between what the customer needs and what is available today. Do NOT describe AgeForward yet.]
Today, senior citizens who are still highly capable of work have no means to share their skills and there are no channels that support them so they could earn.
Problem Statement
Problem Statement
[Write one sentence: "(CUSTOMER) needs a better way to ______ because ______."
Senior citizens need a better way to share their skills because they are still capable and able to contribute to the society.
What Evidence Do We Have?
What Evidence Do We Have?
Interviews
Interviews
[Insert actual pictures above]
[Who did you speak with? What did you learn? Add a short quote if you have permission.]
One of the people that was interviewed has loneliness and have trouble getting around due to the transport, no one is there to help him.
Research
Research
[Insert actual pictures above]
[What reliable data supports the problem? Include the number, source, and year.]
We got this information after interviewing a senior citizen before starting this project
Observations
Observations
[Insert actual pictures above]
[What did you personally observe that supports—or challenges—your assumptions?]
What We Still Don't Know
What We Still Don't Know
[What assumptions have NOT been proven yet? What should your team investigate next?]
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