[Give your customer a name and short description. Who are they? Where do they live? What is their situation?]
Nanang Josephine, our representative customer persona, is a 70-year-old Baguio resident with skills and experience she can still offer, such as cooking, baking, sewing, or tutoring. Beyond income, she also wants purpose and connection.
[What are they trying to achieve in their life?]
Senior citizens like Nanang Josephine wants not only income but purpose, hope and connections.
[What do they need that is difficult to achieve today?]
Existing retirement rules create gaps such as the senior not being able to be employed or being disregarded because of their age.
[Without AgeForward, what does this person currently do when they want to earn, stay active, or use their skills?]
Seniors rely on their pension, life savings, or allowances from their children.
[What is difficult, inconvenient, unavailable, or ineffective about those options?]
Being a senior does not mean that they need to adjust to a frugal lifestyle. Costs of living increases over time, but opportunities for seniors to earn stops.
[What happens if this problem continues? Think about income, participation, connection, or sense of purpose.]
Seniors are burdened with rising expenses; they think about their next maintenance medicine or food. They lose hope, get stressed, and live a lonely life.
[Based on everything above, describe the GAP between what the customer needs and what is available today. Do NOT describe AgeForward yet.]
Today, senior citizens who are still highly capable of work have no means to share their skills and there are no channels that support them so they could earn.
[Write one sentence: "(CUSTOMER) needs a better way to ______ because ______."
Senior citizens need a better way to share their skills because they are still capable and able to contribute to the society.
[Insert actual pictures above]
[Who did you speak with? What did you learn? Add a short quote if you have permission.]
One of the people that was interviewed has loneliness and have trouble getting around due to the transport, no one is there to help him.
[Insert actual pictures above]
[What reliable data supports the problem? Include the number, source, and year.]
We got this information after interviewing a senior citizen before starting this project
[Insert actual pictures above]
[What did you personally observe that supports—or challenges—your assumptions?]
[What assumptions have NOT been proven yet? What should your team investigate next?]