Embedded Files
Who Are We Helping?
Who Are We Helping?
Nanang Josephine, our representative customer persona, is a 70-year-old Baguio resident with skills and experience she can still offer, such as cooking, baking, sewing, or tutoring.
Their Goals
Their Goals
Senior citizens like Nanang Josephine want not only income but purpose, hope, and connections.
Their Needs
Their Needs
Existing mandatory retirement rules create gaps, such as the senior not being able to be employed. They are being disregarded because of their age.
What They Do Today
What They Do Today
Seniors rely on their pension, life savings, or allowances from their children.
Where It Falls Short
Where It Falls Short
Being a senior does not mean that they need to adjust to a frugal lifestyle. Costs of living increases over time, but opportunities for seniors to earn stops.
The Consequence
The Consequence
Seniors are burdened with rising expenses; they think about their next maintenance medicine or food. They lose hope, get stressed, and live a lonely life.
So, What's Missing?
So, What's Missing?
Today, senior citizens who are still highly capable of work have no means to share their skills and there are no channels that support them so they could earn.
Problem Statement
Problem Statement
Senior citizens need a better way to share their skills because they are still capable and able to contribute to the society.
What Evidence Do We Have?
What Evidence Do We Have?
Interviews
Interviews
One of the people that was interviewed has loneliness due to having no one around but their companion to stay with them. And they also have trouble getting around due to the transport, no one is there to help them.
Research
Research
According to the CPD-Cordillera, Baguio City is bracing for an aging population by 2026 already, wherein at least 7% of the population is elderly.
With this looming shift, Dr. Cecille Basawil, regional director of the Commission on Population and Development (CPD), said government spending must increase for geriatric health care and other services. Policies must also be put in place to help older workers stay employed longer, especially those forced to retire due to age.
Source: Inquirer.net, 2025
Observations
Observations
We noticed from our interviews that most of them are actually active and able to work light to moderate tasks.
Meeting with the Office for Senior Citizens Affairs
Meeting with the Office for Senior Citizens Affairs
What We Still Don't Know
What We Still Don't Know
We are not yet sure if the seniors will like the new service or if how many will be even willing to apply and work. We think that we should interview more seniors and ask them for more detailed feedback so we can get an even broader idea of what senior citizens want.
Got Any Questions? contact @annaisabelbv7@gmail.com
Google Sites
Report abuse